Zhonghua,Tianjin,Jan.31(Zhangli Lijie) Michelangelo Investment Holding Limited held the brand value ceremony with the title of “Spearheading with Glory” in Renaissance Tianjin Lakeview Hotel in the afternoon of Jan. 28 .There were more than 100 guests were invited to the ceremony ranging from celebrities from Culture field to business leaders from mainland China, Hongkong and the United States. There are also more than 50 major press covering this events.

President Xi pointed out : “ Without full confidence in our culture, without a rich and prosperous culture, the Chinese will not be able to rejuvenate itself.”

Mr. Michal Lin, the co-chairman of Michelangelo Investment Holding Limited said: “The keynote of the ceremony is to promote the core value of socialism, cultivate national and time spirit, solve practical issues and propel the development of the society by building culture brand in film and shows, mass culture and traditional culture fields.”

Output of Chinese Culture Symbol

China is a country of profound and extensive 5000 years of history. In the process of economic globalization and world integration, contemporary Chinese culture has faced severe challenges as well as great opportunities. We should help the Chinese culture actively participate in the dialogue and exchanges of world cultures and constantly enrich and develop Chinese culture. We should constantly inject new connotations and forms of expression to Chinese culture to make it expand and improve constantly. Finally, Chinese culture should adapt to contemporary culture and in harmony with the modern society. 

“China owns many culture symbols like Mandarin, Chinese calligraphy, the Great Wall and Classic Gardens of Suzhou etc. We choose Peking opera masks to do further excavation and collection, we have developed the first generation of derivatives already and take them as gifts to the Vice President of America Joe Biden and other members of Congress through the State Legislative Leaders Foundation. It is the mission and responsibility of all cultural enterprises and intellectuals to build Chinese culture symbols and to lead the world to know more about Chinese culture. ” China's famous collector Mr. Che Zhiqiang as the head of Michelangelo Art & Culture Center told reporters.

Starting Up of China’s First Square Dance Documentary 

The crew of China's first square dance documentary made a collective appearance, and held the starting up ceremony At the scene. Director Cui Yongshi told reporters that during 3 years time, we will tour around 31 provinces and produce over 100 episodes of square dance documentaries based on real people and real settings. The documentary will reflect the ever-changing urban landscape with the different city squares as backgrounds. The whole crew will spare no efforts to make this documentary which tells the story of the people and spread Chinese spirits profound.

New Era of Square Dance Culture

With the dancing butterfly as its logo; Butterfly Culture Development (Beijing) Co. released its projects in the event.The project consists of 5 sectors: documentaries, publications, apps, talent show and IP operations. The project fully starts in 2018 and covers approximately 200million square dance population and the documentary producing team will tour around 31 provinces to shoot and distribute documentaries featuring various topics and styles of square dance in different areas. Also in 2018, in publication sector, the company will organize renowned writer and agencies to create and publish Square Dance Year Book and Photo Album collecting from photos from square dance photography fans.

At present, the app developed by Butterfly Culture Development (Beijing) Co. has been online and will provide on-line service from forum, info. exchange, learning and contest etc. for square dance population. As introduced by Mr. Zhang Li, the General Manager: The contest is different from other on-site contest and avoids many problems such as: personnel, safety and organization etc. The initial and second phases of the contest are on-line, the final contest will be live on-site to increase participation and recognition. The starting point of the project is from Heilongjiang Province where square dance originated.

IP Empower Excellent Film & Show IP

Mr. Zheng Yunting, the Deputy Secretary General of Beijing International Internet Film Festival Committee, said: “Currently, there are many excellent IPs and works in the film and shows business facing difficulties in funds and channels causing many talented directors and team left from the industry. Michelangelo Investment Holdings Limited will set up IP investment business by working with 6 major film events in China to elect excellent IPs and works from film festivals and on-line film festivals and provides creation, capital, promotion and distribution services; by working closely with overseas mainstream media broadcasting resources, we would output the great works abroad and provide more development space for creators and allow more foreigners to understand Chinese culture. We would build more communication and friendships though this great project.

Value adding through innovation

As a professional culture communication company, backed with the powerful resources, substantial funds and capital of Michelangelo Investment Holdings Limited, Art Capitol Culture’s business scope includes: customize brand culture communication for IPs; provide IP growth process from branding strategy to investment, marketing and capital network and create an “all-in-one” operating model of “planning-branding- fund- market- capital”. Mr. Qian Xin, the General Manager of Art Capitol Culture said: by digging and developing excellent IPs in film and shows industry, Art Capitol Culture has developed a special IP operating model to grow with IP and amplify IP value in the shortest time with all channels by applying product and branding logic; in the end, IP can connect with capital market in multiple channels.

Projects Signing Ceremonies

All reporters and attendees witnessed several onsite signing ceremonies of Michelangelo Investment Holdings Limited subsidiaries including the signing ceremony of Butterfly Culture Development (Beijing) Co., Ltd & Dancing Star Culture Media (Hongkong) Co., Ltd on square dancing project, Art Capitol Culture Development (Tianjin) Co., Ltd & Cinema City (Hongkong) Co., Ltd. on screen culture project, Michelangelo Management Consulting (Beijing) Co., Ltd & Beijing International Network Film Festival Organizing Committee on films and TV IP investment.

“The holding of this event especially the onsite signing ceremonies attracted the attention of many famous enterprises and media from mainland, Hongkong and America since the culture and financial related business topics covered in this activity are very hot nowadays. By the fusion of the companies of these two fields, we try to mould diversified and multi-dimensional company brand and create representative products to lead the industry and accelerate the development of cultural and financial fields. Our company and I sincerely hope what we are doing now can promote social progress and maximize socialist core values.” said by Marilyn Lu- CEO and co-founder of Michelangelo Investment Holdings Limited.

Starting a Brilliant Blueprint

The Michelangelo Investment Holdings Limited brand value launching ceremony was started at the final part of this event by Stephen Lakis-President of SLLF, Michael Lin-Co-Chairman of the board, Marilyn Lu- CEO and co-founder of the company, James Bulger-Director of the board, Evelyn Lakis-wife of Mr. Stephen Lakis jointly. Facing the challenges and opportunities, in the pace of development of a new era, this event represented that most of the companies in cultural industry are looking for ways to utilize all resources and reset their positioning and layout to meet the requirements of the society. Wish all Chinese companies have a bright future in the new era.